November 6, 2008

Save the Children vies for large proportion of $1 million prize

Save the Children’s mission is simple enough: to meet both the immediate and long-term needs of children struggling to overcome poverty. Poverty is a challenge that both the US and the world have yet to overcome. According to the 2007 US Census Bureau, poverty in that year stood at 12.5 percent. Meanwhile, the World Bank’s latest figures show that in 2005, 1.4 billion people in developing countries were living in extreme poverty.

Save the Children has tirelessly worked to reach out to those children who live in such conditions, and to their credit, they have met with some success, as it claims to have reached a staggering 41 million girls and boys the world over. One of the areas the organization works in is education, an area at the core of the Literacy ‘n’ Poverty Project’s mission.

While Save the Children and the Literacy ‘n’ Poverty Project target different audiences, both organizations believe that education is an extremely important factor for poverty alleviation. An example of Save the Children’s work in education is their language, social and economic development programs in the rural areas of the US, which aims to increase the reading skills of young children.

Being such a worthy cause, Save the Children could win a hefty financial prize after November 9 as part of Trip Advisor’s ‘More Than Footsteps Campaign, which is giving away $1 million. The more votes an organization gets, the larger percentage of the prize money will be won. However, TripAdvisor says that each organization will get a minimum donation of $50,000.

TripAdvisor provides recommendations for a number of travel-related organizations such as hotels, resorts, inns, vacations, travel packages, vacation packages, and travel guides. But with the launching of its More Than Footsteps Campaign, the organization aims to do something else other than provide recommendations for travel-related organizations. The idea behind the campaign is that any person can leave ‘more than footprints’ when he or she travels; he or she can also make a difference in their community and the places they visit – through their vote.

Four other organizations – Conservation International, Doctors Without Borders, National Geographic Society and The Nature Conservancy – will compete for a large share of the prize money too. But it can only be won through a vote – which anyone can do with a click of their mouse.

All you have to do is visit TripAdvisor’s voting website, by 11:59p.m Eastern Time on November 9, and follow the simple instructions. Remember, the more votes an organization gets, the larger percentage of the prize money will be won.

Learn More About Save The Children and CAST YOUR VOTE!

This post was written by Shipra Prakash, Executive Assistant Intern with the Literacy ‘n’ Poverty Project. Please email your questions to

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